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The Australian Hand Therapy Association (AHTA) is the national peak body for Hand Therapy in Australia.
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Rebranding project

Why rebrand?

Why rebrand?
 
The AHTA is embarking on an exciting rebranding project this year, building on earlier groundwork. The project will run from April – October 2026.
 
We are rebranding to reflect better who we are today and where we’re going.
 
As our profession evolves, our identity needs to keep pace – clearer, stronger and more visible to members, partners and the community.
 
This is about sharpening how we present ourselves, strengthening recognition, and positioning us for the future. It’s not a change in who we are, but a clearer, more confident expression of our purpose and the value we bring.

Who are StoryFolk?

Who are StoryFolk?

 

StoryFolk is an Australian brand and communications agency that specialises in helping organisations clarify their identity and tell their story more effectively. They typically work on projects like rebranding, strategy, messaging, and stakeholder engagement – often with purpose-driven organisations, associations, and not-for-profits.

Their approach is always collaborative. They run workshops, gather input from stakeholders (members, patients, referrers, board and staff), and then translate that into a clear brand position, narrative, and visual identity. In a rebrand context, they help us to articulate who we are, why we matter, and how to express that consistently across everything we do.

In practical terms, they will guide the association through things like:

  • Defining our purpose, vision and positioning (in the context of our brand)
  • Developing our brand story and messaging
  • Designing a new name, logo and visual identity (if needed)
  • Engaging members so the brand feels shared, not imposed.

How can I be involved?

How can I be involved?

 

You are invited to join in the process by attending a collaborative co-design workshop, held online for one hour.

If you are interested in branding, marketing, communications, and design, this is a chance to contribute to and learn about the development of our new brand.

Please register below.

👉 Workshop 1:

Students, Early Career and Associate Members

Tue 12 May 2026 | 6.15 - 7.15 pm AEST

👉 Workshop 2:

AHT Members

Thu 14 May 2026 | 6.15 - 7.15 pm AEST