What is Hand Therapy Awareness Week?
Hand Therapy Awareness Week is an integrated national program supported by the AHTA. For one week, AHTA members sponsor and organise events, give radio interviews, hold department parties etc. in their local communities, promoting the benefits of the profession and the services they provide.
What are the benefits of Hand Therapy Awareness Week?
Hand Therapy Awareness Week brings the benefits of the hand therapy profession to new audiences – demonstrating the advantages of prevention and treatment procedures for patients who have been affected by an accident or trauma, and educating the public.
How can I get involved?
There are many things you could do to help raise awareness of the profession in your region. Here are some ideas:
The week prior to Awareness week
- Google the phone number for your local radio stations/ newspapers/ TV stations
- Call and ask for the news room, let them know it’s Hand Therapy Awareness Week next week and ask for an email address to send your media release to
- Email it through
- Call again to follow up until they give you a definite yes or no.
- Keep a record of the details for future opportunities.
If the media agree to an interview:
Agree a suitable time for the interview/ photo and review the key messages in the release. Practice the answers to common questions such as:
- What is Hand Therapy Awareness Week
- What is a Hand Therapist
If the media come to you to take a photo think about:
Where - Which clinic room has the best light or do you have signage to stand next to. What props you could use and who will be in the photo.
If you are asked to supply a photo, ensure that:
It is at least 1mb in size and is taken in a room with good light and that the main person in the photo is in focus. Perhaps the main person is holding a prop or standing by your logo.
AHTA Hand Therapy Awareness Week posters and flyers
- Decide which size and how many you would like printed
- Get a quote to print
- Distribute them in your community, in your clinic, GP clinics, sports club notice boards etc
- Email them to patients and health care professionals
- Hand them out to your patients
Social Media Promotion
Downlad the AHTA Hand Therapy Awareness Week Facebook banner and a selection of awareness week graphics and then share all or some of these on your business and personal social media platforms, Facebook, twitter, Instagram etc.
You might like to ‘boost’ these posts with some targeted Facebook advertising to increase the reach of the post
Organise an Event
Organise a morning/ afternoon tea at your clinic to celebrate Hand Therapy Awareness Week and invite patients, colleagues, suppliers and other allied health professionals along. Maybe host a professional development seminar for your colleagues and other allied health professionals.
Offer a free drop in clinic to patients and their friends/ family on a certain day during HTAW. This would generate an increase in awareness of your services and the patient may return for follow up consults/ rehab. Advise sporting groups – visit and offer advice to players and coaches on how to effectively manage hand and upper limb injuries.
Promote you events - via direct email, in person or via social media to achieve results with a limited budget.
Add an Image to your email
We have created Hand Therapy Awareness Week images that you can cut and paste into the signature of your emails.